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Use QR Codes to connect with customers

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Brian Caufield

You have probably noticed those strange blocky images on packages and in magazines and wondered what are they supposed to do, well they are next generation bar codes that lets you to pack many times more data into an image. This information can be used to direct potential customers to a web site or a mobile application. They can also be used to communicate marketing information and lead the user to special offers.

In order for all this to work, you need a bar code scanner application; there is a great overview of all the applications for different smart phones located here

Folksware Technologies can help you create a custom application that incorporates QR scanning; this can be used in applications as varied as an inventory control system to a shopping application. QR codes are also being used in social media apps to direct you to an interest group or an event. Let us show you how easy it can be to get you started with this exciting new technology.